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Ahead, Marino speaks with BAZAAR.com about his latest project in South Florida, as well as his long-standing relationship with Chanel, integrating art into his spaces, and how he wants customers to feel. In a separate interview, John Galantic, president and chief operating officer of Chanel Inc., said the company has had a long, major presence in the Miami market, but it has never been in the Miami Design District before. An exhilarating 30 foot tall central atrium topped by a 120 square foot skylight creates a vivid space full of light. The exclusive artworks chosen by the architect -as always- reflect Gabrielle Chanel ‘s legacy as a patron of arts. Verra Lutter’s monumental camera obscure photograph “LACMA with Yang- Na 2011-Present, 1. March 8, 2017 lines one wall of the atrium, all body graphic lines and ethereal palm trees.
Welcome to Miami: Chanel Officially Opens Its Boutique In The Design District
Kerry oversees the fashion vertical for BAZAAR.com, including launching digital covers, styling celebrity features, and managing recurring features including Brand Watch and My Life in Three Looks. In addition, Kerry edits the “best of” each season, from shoes to bags, denim and coats, and is consistently looking for shifts in the fashion realm to lend a voice. Kerry formerly served as the Editorial Director of StyleCaster.com and as a producer at Full Frontal Fashion. She lives in New York with her husband Steve, and baby girl Lila Sky. At Art Basel, it's an opportunity to see and consider new artists, new work—my process at Art Basel is the same as anywhere in the world. In New York, London, Venice, Milan, Paris, I go to galleries and shows, I gather ideas, I make meaningful connections, and I take notes and consider artists that could work for different projects.
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CHANEL has opened a new boutique in Miami at Miami Design District. Located in the heart of the district at 155 NE 41st Street, the new boutique feeds off the area’s mix of design and culture. The store aims to be an art piece in its own right — a pure, cool, cube outside and a warm light-filled oasis inside. The two-floor, 7,600-square foot boutique showcases the house’s ready-to-wear, handbags, shoes, eyewear, fine jewelry and watches. The two-floor, 7,600-square foot boutique showcases the house’s ready-to-wear, handbags, shoes, eyewear, fine jewelry and watches. In addition to fragrance, skin care has been an important growth driver.
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A few stone steps lead into a 30-foot tall central atrium topped by a 120-square-foot skylight. The white double-height space provides light and energy and creates a central court inspired by gatherings at Miami’s annual Art Basel. Global News Canada reported in 2019 that the project is estimated to increase car traffic by between 20,000 and 70,000 cars daily. There are 45 additional locations which have been converted to a lease model, mainly at Neiman Marcus and Saks Fifth Avenue, and a few locations with Bloomingdale’s and Nordstrom. Chanel is expanding the fragrance and beauty stand-alone boutiques, which he called “a big driver of the business.” They intend to have 12 by year-end (there are 11 now), with the plan is to be at 50 by 2025. CHANEL hosted a cocktail party to unveil a new boutique in the heart of Miami’s Design District.
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The store is a refined art piece in its own right — a pure, cool, cube outside and a warm light-filled oasis inside. The building is one of many designed by Peter Marino for Chanel. The House of CHANEL, an international company dedicated to luxury, fashion, style and image, was founded in France by Gabrielle Chanel at the beginning of the last century. Mademoiselle’s audacious vision and daring spirit reinvented the world of fashion, beauty and style. As the most discerning, up-to-the-minute voice in all things travel, Condé Nast Traveler is the global citizen’s bible and muse, offering both inspiration and vital intel.
In light of being at Art Basel, what is your process for discovering talent to highlight in your spaces?
It may float above as you see with Gregor Hildebrandt’s three works over the 40-foot white staircase, or occupy its own zone, in the case of Chris Succo's elevator installation—where he spray-painted black lacquer and oil on white linen. We have a commission from artist Chris Succo for the elevator, a linear painting eight feet long by Peter Dayton over jewelry, drawings by Jan-Ole Schiemann in the try-on rooms. Hanging in the atrium are three works by Gregor Hildebrandt—ink-jet prints and plastic cassette tape boxes in wooden cases—and a photograph by Vera Lutter of LACMA, a nod to what's coming next (a new Chanel on Rodeo Drive is slated for completion in 2022). In addition to Gucci, the high-end retail district is home to Hermès, Louis Vuitton, Fendi, Dior, Cartier, Saint Laurent, Prada, Celine, Bottega Veneta and other luxury brands.
Peter Marino on The Architecture of Chanel and 25 Years with the House
Dacra and partner LVMH affiliate L Catterton Real Estate, each own 38.75 percent of the Design District, with Brookfield Property Partners owning another 22.5 percent. References for the installation spanned from the work of Charles Baudelaire to postwar modernism, but Devlin drew inspiration from another type of lore for the labyrinth itself. After a slew of celebrations for Chanel No.5’s 100th birthday, a new installation looks back at the brand’s heritage – and ahead to nature’s future. He noted that Chanel has a store in Bal Harbour, Fla., “which continues to perform very strongly and tends to attract a little bit more of an international tourist.” In the current environment, Chanel’s business “is very heavily local right now. He said the white marble stairway looks like it’s rising to heaven.
In light of chanel’s deeply sensorial perfume, artist es devlin thus presents ‘five echoes’ as an immersive experience dominated by the sights and smells of the forest. Once visitors move through the trees, they approach a ramp surrounding the labyrinth that they can ascend – reaching a vantage point that opens unto the forest treetops and inner garden where the plants and flowers that make up the fragrance can be found. Beneath their feet, a circular platform with sundial markings connects visitors to the passege of sun overhead, and to the 28 minutes it takes for the molecules in CHANEL N°5 to evaporate according to their different densities.
On the second floor, accessed by an imposing 40-foot white staircase open to the atrium below, shoes and Ready-to-Wear are showcased in dedicated salons. Optic white and glossy black ankle boots and metallic strass pumps join the shoe selection between Black Belt Collection Parallelo light fixtures by Peter Marino for Venini and a Fran Taubman Aluminum Plate Coffee table. Racks holding pink bouclé suiting edged in wide black braid trim and crochet minidresses surround a Suduca & Merillou wood and rattan coffee table and two gleaming metallic Bent Half Tube Chairs by Voukenas Petrides in the Ready-to-Wear salon.
The new Chanel boutique in Miami is modern and edgier, as Miami owns a more youthful arty clientele. Peter Marino built a complete new building for this exceptional Chanel boutique. With more than 200 Chanel stores on his creation list, Peter Marino celebrates Miami, the American art Capital with this new boutique. It is a massive two story cube with white stucco facade and large clear cubic windows with a large volume inside inviting guests to an art gallery store. Hublot, Louis Vuitton, and Dior all feature among Peter Marino’s illustrious clients, but it’s his long-time partnership with Chanel that shapes much of his extensive fashion-oriented portfolio. (The architect has more than 200 Chanel projects under his belt.) The Architecture of Chanel, Marino’s oversized, richly illustrated new book with Phaidon, highlights 16 of the buildings born out of this alliance, from New York to Tokyo.
Growing up surrounded by forests, the fashion designer drew inspiration from her unique sensory history and incorporated the essence of over 20 into the iconic fragrance. Devlin’s multi-sensorial artwork, therefore, illuminates chanel’s decade-old perfume imbued with sensory history. Once a sleepy enclave of showrooms, the Miami Design District has undergone a major transformation, re-configuring streets and interior courtyards to form one of Miami's most beautiful and upscale shopping destinations—and one that becomes even more abuzz every Miami Art Week. With a focus on design, there's lots of eye candy here, from sculpture-filled plazas to striking architecture, to luxury brands wooing shoppers with glitzy interiors—all just a stone's throw from equally colorful Wynwood. But the DD is also now one of the city's best dining destinations, with a high concentration of newly-minted Michelin starred restaurants (in addition to being ground zero for local chef Michael Schwartz’s flagship). Here are our picks for the best things to do and eat in Miami's Design District.
Peter does all kind of boutiques, sometimes it’s a facade only, sometimes if the facade exists, he does the interior. The whole architecture, it’s a bigger statement of the allure and modernity of the house, one of the biggest we’ve made in the U.S.,” said Galantic. The entry is punctuated by a beveled black steel frame that draws clients inside. Within, a low-lying gallery of grey wave stone floors and white hand plastered walls is lined with the newest iterations of the House’s famed handbags, including the 11.12, interpreted in different ways each season, such as metalized gold or silver. From there, a few stone steps lead into a 30-foot tall central atrium topped by a 120 square foot skylight. This vivid white double-height space bathes the store in light and energy and creates a central court inspired by gatherings at Miami’s annual Art Basel.
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Marino said they used new sisals made out of resins on the floors, rather than traditional wool carpets. The entire decor is black and white, Chanel’s signature colors. “It’s tongue in cheek and really an homage to Coco Chanel’s upbringing. With all those nuns wearing black and white, this store is 100 percent black and white,” he said, referring to how the designer grew up in an abbey. Watches and fine jewelry are housed on sleek shelves and within embedded niches. Artist Es Devlin wanted guests to engage in all their senses when she designed “Five Echoes,” the public installation commissioned by Chanel to honor the 100th anniversary of the house’s iconic No. 5 fragrance.
We do not store nor share this information, and your image is deleted automatically when you close the virtual try-on page. See the CHANEL Privacy Policy for more information on Chanel's use of personal data. By clicking I agree, you confirm that you also agree to the Chanel Legal Statement. "This used to be a real neighborhood, with families and kids," Amar Sitayeb, a mini-mart owner, told the Times of the Marais district. In Paris, The New York Times previously reported, luxury giants buying up property in the Marais district of Paris are contributing to the displacement of low-income immigrant businesses.
An upholstered Cosmos lounge chair by Augusto Bozzi can be found in the first changing room underneath ‘TBT’, a drawing by Jan-Ole Schiemann. Throughout, Peter Marino incorporates finishes and details that harken to the intrinsic elegance that defines the CHANEL aesthetic. Watches and Fine Jewelry creations captivate visitors on sleek shelves and within embedded niches.
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